Sunday, January 31, 2010

brand recognition

It's what they want, right? Big companies want us to recognize their little logo and away we go: thinking about them, buying their products, promoting them. On Friday, Carter demonstrated that this goes far enough to reach even four year olds.

As we drove south on Hwy 14, past the Petro Canada refinery with it's giant logo on the side of the massive oil storage containers, Carter pointed (I'm thinking especially at the maple leaf part of the logo) and said, "Mom, that is Can-dada and that is where we go to play hockey."

And so it is. game on.

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